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10 Vital Ecommerce Metrics to Measure Your Success

How can you tell if your ecommerce website is successful? Here are the right metrics to track.

By Lauren Wallace

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Ecommerce Metrics FAQ

Key ecommerce metrics are measurable data points that help businesses track performance and success of their online store. Examples include conversion rate and average order value.

Metrics provide insights into customer behavior, marketing effectiveness, operational efficiency, and overall profitability, enabling data-driven decision-making and strategic adjustments.

Conversion rate is the percentage of website visitors who complete a desired action (typically, the desired action is making a purchase). Your conversion rate indicates the effectiveness of your sales and marketing efforts.

AOV is calculated by dividing total revenue by the number of orders. It shows the average amount customers spend per transaction, indicating sales efficiency.

CAC is the total cost of marketing and sales efforts required to acquire a new customer. It helps assess the efficiency of customer acquisition strategies.

CLV estimates the total revenue a business can expect from a single customer relationship. It highlights the long-term value of customer retention and loyalty programs.

Cart abandonment rate is the percentage of customers who add items to their cart. These customers leave the site before completing their purchase. It indicates friction in the checkout process.